- Brand identity and design
Build a brand that looks as good as the business behind it.
Your brand is often the first thing people experience before they ever speak to you. We help businesses create clear, distinctive and consistent identities that show who they are, what they offer and why they should be trusted.
A logo isn't a brand. It's where the brand starts.
A logo can identify your business, but a brand needs to do much more. It needs to create recognition, communicate your positioning, build credibility and give your business one consistent visual language at every customer touchpoint. If your business has grown but your identity hasn’t kept up, it’s time to build the system behind the logo.
A visual system your business can actually use.
We develop brand identities designed to work well beyond the presentation deck.
Brand Strategy
Define the foundations behind the visual identity.
- Brand direction
- Positioning considerations
- Visual direction
- Audience considerations
- Brand personality
Logo Design
Create a distinctive visual mark that gives your business a recognisable identity, with the variations you need for every format.
- Primary logo
- Secondary and icon marks
- Usage on light and dark
Visual Identity
Build the visual language around the logo.
- Colour system
- Typography
- Graphic elements
- Imagery direction
- Layout principles
Brand Guidelines
Document the system so your brand stays consistent as your team grows, and so any designer or marketer can work with it.
Brand Collateral
Apply the identity to the materials your business actually uses.
- Business stationery
- Marketing materials
- Social media assets
- Campaign graphics
Strategy first. Design that follows.
We don’t begin by asking what colour the logo should be. We begin by understanding the business.
The answers shape the creative direction.
Those answers inform every design decision, from the mark itself to how it works on a website, a shop sign or a WhatsApp profile picture.
When it's time to look like where you're going.
Brand Systems are particularly useful at four moments.
New businesses
Start with a professional identity rather than piecing one together later.
Growing businesses
Your current identity no longer reflects the quality or direction of the business.
Rebrands
The business has evolved and the brand needs to evolve with it.
Businesses preparing to scale
You need a documented system that other designers, marketers and team members can work with.
Everything you need to use the brand with confidence.
Depending on your project scope, your brand system can include:
- Logo suite
- Colour palette
- Typography system
- Visual elements
- Brand guidelines
- Social media templates
- Business stationery
- Marketing collateral
- Digital brand assets
- Website
- Social media
- Packaging
- Signage
- Proposals
- Digital products
We design the brand for the business, not just the presentation.
A beautiful identity that doesn’t work in the real world isn’t a successful identity. We think about how your brand will actually be used, across websites, social media, marketing materials, digital products and everyday business communication. And because we also build websites and run social media, we design brands that hold up when they meet those channels.
Brands we've helped build.
House of Rashidat Gold & Abaya
The Fabric Showroom / Swantex
Brand questions, answered.
Do you only design logos?
No. A logo is only one part of a brand system. Depending on the project, we work across brand direction, logo design, visual identity, typography, colour systems, guidelines and marketing collateral.
Can you rebrand an existing business?
Yes. We help businesses evaluate their existing identity and develop a new direction when the current brand no longer reflects the business.
How much does branding cost?
Branding is scoped around the identity requirements and deliverables. We provide a tailored quotation once we understand the business and the brand system it needs.
How long does a brand project take?
It depends on the scope. Once we understand your requirements, we’ll propose a timeline alongside the scope and deliverables.
Let's build the system behind your business.
Tell us what you’re building, who it’s for and where the brand needs to show up. We’ll come back with the right next step.